Journal
Come il nome stesso suggerisce, il giornale è un insieme di tutte le cose che riguardano theCut.
Aneddoti e informazioni sullo sviluppo del concept, un affacciarsi dietro le quinte della produzione, piccole storie 'umane', news sugli eventi, frammenti di stampa e molto altro che vogliamo dirvi ma per cui non abbiamo trovato altro spazio!

THE CUT EVOLUTION
Architizer A+Awards 2017
Per il terzo anno consecutivo the Cut Evolution si è aggiudicato, l’Architizer A+Awards 2017, il riconoscimento ottenuto dalla nostra cucina, ha messo d’accordo sia la giuria tecnica sia il giudizio del pubblico che ha scelto il nostro tra progetti provenienti da oltre 100 paesi del mondo. Il Made in Italy di the Cut, ha convinto la giuria del premio, composta da personaggi di peso del mondo del design, dell’architettura, della tecnologia e della stampa di settore, e la giuria popolare, che ha apprezzato il concept di The Cut Evolution. “Everything i create has a functional reason as well as aesthetic understanding. I never design for the sake of beauty alone. What is beauty anyway?”.  Alessandro isola
Scopri i dettagli: http://awards.architizer.com

 
11 MAGGIO 2017 PREMIATI A NEW YORK CITY
Guarda il video della premiazione...
La scorsa notte, a New York City, abbiamo ritirato il premio A+Awards 2017 vinto con il progetto the Cut. Last night in New York we retired the A+Awards 2017 prize with the The Cut project.

Guarda il video >>

 
EGO THE UNFOULDING COLLECTION PRESENTATA A MILANO AL FUORI SALONE 2017
Il Fuori Salone è sempre una festa e un’occasione di incontro con partner, distributori, architetti e progettisti d’interni, amici vecchi e nuovi... Quest’anno le attenzioni erano soprattutto per EGO, il più recente sviluppo del progetto THECUT.
The Cut nasce da una ricerca libera orientata a superare il presente. Un progetto e una serie di idee dedicate al design e ai contenuti innovativi. Un confronto continuo con le tendenze più internazionali e trasversali. Per interpretarle con forme nuove e nuove funzioni nell’identità profonda... nel dna di THECUT... c’è un approccio naturalmente diverso alla definizione dell’arredo per l’ambiente cucina.
Teso all’evoluzione e allo sviluppo continuo di idee e soluzioni tecniche e tecnologiche nuove.

GUARDA IL VIDEO >>

 
THE CUT & MIA CUCINA NEW SHOWROOM IN SAN DIEGO CALIFORNIA
Yesterday Night in San Diego. New show room for The Cut & Mia Cucina.
Congrats to Alfonso, Javier and Rey!

GUARDA IL VIDEO >>

 
COMING SOON NEW VIDEO FUORISALONE 2016
A breve online su questo sito il video report di tutto il Fuorisalone di Record.
AND THE WINNER IS...
Un grande riconoscimento alla qualità di un progetto e di un programma altamente innovativo. Per il secondo anno consecutivo il programma the Cut Evolution ha vinto il prestigioso premio Architizer A+Awards.
FUORISALONE 2016
Ad accogliere i visitatori, gli amici, i clienti, i progettististi.. nel nuovo showroom di via Pontaccio in occasione del Fuorisalone 2016 tre nuove composizioni dell’ampio programma the Cut kitchen.
SALONE DEL MOBILE 2016
Quando scende la sera, lo showroom di via Pontaccio si anima di luci e musica, ad accogliere gli ospiti grandi piatti tipici e vini della grande tradizione italiana. ...Enjoy your meal...
VIDEO THE CUT 2016
Durante il Salone del Mobile nello showroom abbiamo proiettato il video relativo a tutte le composizioni presentate anche nel catalogo del programma the Cut. Vai alla pagina VIDEO e... Whatch the video!
AND THE WINNER IS...
Il programma the Cut, Alla sua uscita nel 2015 ha vinto l’ARCHITIZER A+AWARD nella categoria kitchen (con la composizione che segue...). ARCHITIZER A+AWARDS è il più importante concorso internazionale per promuovere l’architettura ed i migliori prodotti. La sua missione è favorire il contributo di design e architettura alla ricerca e al miglioramento della vita nei contesti abitativi.
AND THE WINNER IS...
L’architetto Alessandro Isola con il progetto the Cut kitchen si è aggiudicato il Golden A’ Design Award nel 2014-2015. A’ Design Award non è solo un premio, indica qualità e perfezione nel design, un premio riconosciuto in tutto il mondo da imprese, professionisti e gruppi di interesse design oriented. Vincere il premio A’ è un attestato di eccellenza per i progettisti, una prova di qualità per le aziende.
GUESS WHO?
Your guess is as good as ours! During the Milan prototype launch April 2014, a guy pops into the Record Cucine showroom and asks if he can sketch theCut. Alessandro happens to be present and the two are introduced. Minutes later the guy presents Ale with his minimalist impression of the kitchen. Attached on a ‘post-it,’ is also a profile portrait of Ale, skilfully drawn in 2 pen strokes. Intrigued Ale Googles the guy. Turns out he’s a successful named artist! Ale puts the chance meeting to the back of his mind during a busy launch week. Post launch week, try as he might to recall - the name’s gone. So has the Google search history. So, any fine art aficionados recognise the style? Please drop a mail to record@recordcucine. com. Likewise Mr Artist, if you happen on this note - please get in touch. At the very least we owe you a credit!
MEN OF STEEL
3 of the Record e Cucine build team ponder beginnings of theCut’s epic hand-built steel structure. Table turning platform in the distance. We suspect a frank 3 way conversation was taking place. Subject: Designers sanity!
WEIGHT A MINUTE
Giuiliano Veronelli, the Cut project’s Chief Engineer, assures prototype installation team at Record Cucine’s Milan showroom, that the rest of the kitchen is nowhere near as heavy. Minutes later the 2 main Island blocks arrived!
ALE. WEARS BLACK & A SCARF. ALWAYS.
It’s true, and he’s wearing black in this picture. We just made it pink out of devilment! (Website designers)
NO FRIENDS IN BUSINESS?
Not true says Fabio Setten. ‘Ale and I are friends first, commercial collaborators second. That’s the rule. From this relationship order comes a trust and honesty that enables free-thinking and inventiveness’.
ONCE IN A BLUE MOON
It’s not very often that a design genre is flipped on its head. Not just tweaked and fiddled with a bit to meet a new style or trend criteria. We mean completely re-imagined. Re-interpreted. Re-invigorated! TheCut kitchen concepts re-configurable nature, we think raises the kitchen design bar. And by more than a couple of rungs! It’s not just another way to stack units, or re-position an island. It’s another way of thinking about one of the most important spaces in the modern home. TheCut is available in an L shape, or Island configuration, but the concept doesn’t stop there. The ‘Future Thinking’ page of this site presents tomorrows ‘shape-shifting’ possibilities being worked on today. Have a browse and imagine.
BARE BONES
TheCut’s signature, sensor operated, vertical ceiling drawer’s, glide between a sleek framework of metal profiles. Consecutive frames are left bare, those that remain house the vertical drawers. The appearance is of a solid object exposing it’s symmetrical skeletal core.
CONTRASTING STORIES
With theCut, its designer Alessandro Isola, demonstrates his love of material contrast. The blocks with smooth veneered white sides, and worktop surface’s in either cool high- grade quartz, or Italian Bianco Lasa Marble, create a beautifully tactile exchange between the warmth of the tables organic, natural or dark sandblasted oak. Look into the tables deep retaining recess and its supportive block reveals its black lacquered core.
COMPARTMENTS, NOT APARTMENTS!
So cavernous are theCut’s drawer compartments a passing carpentry expert (hence check shirt and dungarees) considers taking up residence in the kitchens elevated ‘upper’ block! TheCut’s ‘upper’ block offers 6 full depth and 6 half depth drawers, as well as typically housing sink, cooker and hob. The ‘ground floor’ block (seen behind carpentry expert) offers a further 8 full depth drawers.
APPLE STORE
The cool concave, perforated object cradling the apples is ‘Dunes Bowl’ by Alessandro Isola. Produced using a 3D printing technique, with laser sintered nylon powder. Dunes Bowl previewed with theCut prototype at Record e Cucine and Milan Design Week, Brera District, both in April 2014. The bowl was also exhibited in Los Angeles at the Dwell on Design conference 2014.
PRE-LAUNCH NERVES, MASKED BY SMILES
A snap-shot of the dynamic duo (aka Fabio & Ale) moments before doors opened to throngs of queuing, merciless, kitchen critics at the Milan Prototype Preview launch in April ‘14. A reassuring pat on the tummy seems to calm ‘creative’ nerves!
BLACK LIST
‘Ale, please bring plenty of outfit options to the photoshoot’ requested the Art Director. Ale complied. T-shirts. Black. Jeans. Black. Smart Jackets, Casual Jackets. Black. Trainers. Black. Watch. Black. Oh and the obligatory scarf. Half a dozen, in a beautiful range of fabrics. All six. Black. When asked ‘why so monotone?’ he answers with a gentle smile ‘my life is colourful enough!’
ALE 'POST-IT' CLOSE-UP
The pre-eminent Italian artist, whose name we don’t know, that sketched theCut and Ale’s profile (on a post-it note), left a clue to his identity. His signature! Any ideas? Let us know please: record@recordcucine.com
WHITER THAN WHITE
TheCut prototype, majestic and pristine before the Milan Preview. Not quite so two hours later – once the modular wine rack had been emptied!
ART OF THE POSSIBLE
Extending theCut concept (no table pun intended) beyond free-standing was always paramount in both Fabio’s (Record e Cucine CEO) and Alessandro’s (theCut designer) minds. Early CAD’s demonstrate wall- mounted future thinking.
COMING SOON
Record e Cucine’s flagship store in the Heart of Milan, showcases the company’s latest thinking and is home to theCut prototype. CEO Fabio Setten cites theCut as a concept that has re-set the kitchen design benchmark. But although theCut has put his company at the innovation forefront, he’s not one to rest on his laurels. Already production wheels are in motion to offer choices of configuration and size. Watch this space!
SHOW OF STRENGTH
TheCut’s unique, handmade, polished steel, cantilever spine, supports the kitchens upper block. Metalworking craftsmanship at its finest. A work of art in itself!
GUIDING LIGHT
A Jedi Knights weapon of choice it’s not. The beautifully simple LED downlight, housed at the base of each of theCut’s ceiling drawer profiles, it is.
MEETING OF THE Q.N.B
(Quirky Neckwear Brigade).
Location: Record e Cucine, Milan, April 2014. Alessandro: Scarf (naturally), Chap in Centre: Cravat, Guy on the right: Bow Tie.
A BRIEF BIO
Alessandro Isola, began his formal Art and Interior Architecture training at home in Italy. He then headed to England and the School of Architecture at Oxford Brookes University, where he was awarded the coveted Michael King memorial prize. After completing his training at London’s prestigious Architectural Association, Ale joined Foster+Partners, widely regarded as one of the best architectural and design practices in the world. A series of collaborative projects and awards followed, including designing for Italian glass company Venini and winning the CREA Award for the Flow Light by Vibia. Today Ale heads his own Studio, Alessandro Isola Ltd, based in London’s growing design district by the Tate Modern.
BRAND NEW
TheCut brand mark, created by English Brand, Design and Marketing agency,
US! endorses the kitchens sleek oblong appearance and hints at it’s horizontal and vertical movement.
DIFFERENT POINT OF VIEW
The thing that irritates me about Kitchens is, that once they are installed, that’s it. It’s hard to change anything. In your living room you can just spin a settee, move a rug, hang a new picture and the room feels different. So I wanted to create a kitchen that allowed change. Rotate theCut’s table one way, and you have to move the chairs and the layout becomes more contained. Pull the table long ways, and you create open space, and the perception of a different overall shape. With the ceiling drawers, close them and the kitchen forms three bold white blocks – one of them on the ceiling! Drop the drawers down, and the gaps they leave let light travel through, and the drawer profiles create ceiling shadows. Also, when they are lowered they add another dimension, which of course you can play with by dropping one, two or three. These things really do make a room that usually you wouldn’t change for years, feel very different in a matter of minutes.