Designers dream, it’s part of our job. But it’s not often that the dream you visualised becomes a faithful reality. Sometimes you get lucky. You meet a production protagonist that shares in your assertions and has the enthusiasm and foresight to carefully curate creativity and find ways to make it happen. My friends Fabio Setten, Giuliano Veronelli and a host of other collaborators at Record e? Cucine, nurtured an idea from plan to production, in a way that has augmented the concepts potential and ultimately provided a kitchen hypervisual, that in my view, is a masterclass in domestic engineering. Bravo guys – I thank you for your tenacity, belief and friendship. Here’s to theCut, our kitchen, just as I imagined it would be – gracefully disruptive, radically reconfigurable and yes – beautifully practical too!

Alessandro leads his own London based studio and works internationally with a focus on bespoke interior architectural solutions and product pieces. Project and further details can be viewed at
Alessandro and I are friends first, commercial collaborators second. From this relationship order comes a trust and honesty that enables free-thinking and inventiveness. We were almost looking for an excuse to work together. That opportunity presented itself as we journeyed back from Milan together one day. Ale had scribbled a kitchen concept. He presented it to me as I was driving! Immediately I loved what I saw. I took my foot off the accelerator and considered the piece of paper now partially obscuring my view of the road! Yes this was it. This was the concept I knew I wanted to use to energise and inspire the output of my kitchen company, Record e? Cucine. Further thought led to further excitement. Excitement added to my commercial commitment to engineer a product so beautiful and usable, that it would redefine stereotypical kitchen design.

Friendship, talent, commitment and hard work, in that order, all had a hand in creating theCut, a kitchen that I’m proud to say represents Record’s commitment to discovering, supporting and developing, new design possibilities.
Official awards
L’architetto Alessandro Isola con il progetto the Cut kitchen si è aggiudicato il Golden L’A’ Design Award nel 2014-2015. A’ Design Award non è solo un premio, indica qualità e perfezione nel design, un premio riconosciuto in tutto il mondo da imprese, professionisti e gruppi di interesse design oriented. Vincere il premio A’ è un attestato di eccellenza per i progettisti, una prova di qualità per le aziende.


Jury: Jury Winners - Pop: Popular Choice Winners
"the Cut" kitchen program, launched in 2015, won the ARCHITIZER A+AWARD in the kitchen category (with the following arrangement...) ARCHITIZER A+AWARDS is the most important international competition for promoting architecture and the finest products. Its mission is to nurture the contribution that designer products and architecture make to research and improving everyday life in our homes.